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Brand Performance
Performance tracking
Brand Intelligence Engine
7-layer deep internet research · AI synthesis · Multi-format consulting output
1Deep Research
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2Brand Scorecard
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3Founder Brief
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4Documents
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5Export
No brand selected
Start Deep Intelligence Crawl
The engine will crawl the brand website, mine Reddit discussions, research competitors, read news coverage, and synthesize everything into structured brand intelligence — automatically.
Research Depth
Live Intelligence Feed
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Initializing research engine...
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Pages Crawled
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Search Results
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Reddit Threads
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Competitor Pages
Brand Intelligence Scorecard
Brand Overview (AI-Synthesized from Research)
Brand Health Score — 8 Dimensions
Sources Found During Research
Top 3 Priority Issues Found
Competitor Intelligence
Real Customer Voice
Research Gaps (Founder Must Answer)
Founder Intelligence Briefing
These questions were generated based on what the AI found — and couldn't find — during the research. Your answers complete the intelligence picture. Be as specific as possible.
Generating Intelligence Documents...
Convening the advisory board...
Jobs
Musk
Buffett
Munger
Deloitte
Brand Intelligence Dossier
All changes saved
Export Your Intelligence Suite
Choose the formats that match your audience. Combine them for a complete consulting delivery.
Board Presentation
Adaptive-length PowerPoint deck. Slides generated from actual intelligence, not a template. Uses brand colors.
Download PPTX
Full Strategy Dossier
Complete printable PDF of all documents. Open in browser and use Ctrl+P to print or save as PDF.
Open PDF View
Swipe File Pack
All ad scripts, email hooks, headlines, captions, and WhatsApp messages in one copyable text file.
Download TXT
1-Page Executive Brief
The single-page founder briefing: brand score, top 3 priorities, and 90-day first actions. For the meeting before the meeting.
Download PDF
Brands
Select a brand to open the pricing calculator
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✔ Saved
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Products
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Variants
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Avg Margin
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Est. ROAS
You have unsaved changes from a previous session (local draft).
Price Catalog Lookup
Select a brand to lookup product and variant pricing
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Total Products
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Total Variants
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Average Gross Margin
Budget Tracker
Monthly performance across all brands
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Daily Tracker
Click any row to enter data
Period Comparison
Weekly Performance Reports
Generate and manage weekly summaries for clients
| Brand | Report Type | Period | Total Spend | Total Revenue | ROAS | Views | Shared Link | Actions |
|---|---|---|---|---|---|---|---|---|
| Select a brand from the sidebar to view reports | ||||||||
Create Performance Report
Brand Name
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The week's numbers
Each channel's totals for the reporting week and the week before it are pulled from the brand's Meta, Google Ads and Shopify connections. Check them, fix or add anything the APIs missed (marketplace, email…), then generate. Gross Sales is taken from Shopify (+ Marketplace if entered); ad spend is blended across every channel. Everything can still be corrected later from the report's Edit Data button.
This Week
Previous Week
Missing Daily Data Found
Daily spend or sales data is missing for the following dates. Fill them below to generate an accurate report, or click "Generate Report" directly to calculate using partial data.
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Performance Report
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Revenue
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ROAS
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Orders
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Spend Share by Channel
Revenue Share by Channel
Channel ROI & Efficiency
Spend vs Revenue Balance
Channel Level Performance
| Channel | Spend | Orders | Customers Acquired | Revenue | CPA | AOV | ROAS |
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Untapped Growth Opportunities
🤖 Client Summary (AI Assisted)
Highlights (What went well)
Action Plan (Next Steps)
Client Share Link
Client sees identical report. Edits here reflect instantly on the client view.
Monthly Deck Reports
Generate and manage widescreen monthly decks for clients
| Brand | Period | Total Spend | Total Revenue | ROAS | Created At | Client Share URL | Actions |
|---|---|---|---|---|---|---|---|
| Select a brand from the sidebar to view monthly decks | |||||||
Create Monthly Deck
Pick a brand and month
1. Brand and month
2. Combined report
Pick a brand and month to pull Shopify, Meta and Google Ads into one report.
3. Check or edit the numbers Pulled from the APIs. Change anything that's wrong and the summary above updates.
This Month
Previous Month
4. Email, WhatsApp, marketplace and push Optional. Not available from the APIs; leave at 0 to keep these out of the deck.
Email Marketing
WhatsApp Marketing
Marketplace (Amazon/Myntra/etc)
Push Notifications
Activity Logs
Complete database-side operations timeline for all team members
Monthly Media Buyer POA Engine
Multi-Brand AI Plan of Action Generator, Execution Workspace & History Tracker
Select Brands for Monthly Execution Plan:
Check one or multiple brands to run batch AI generation or view saved execution logs.
Ingested Brand Sales Metrics & Data Sources
Live financial targets, sales history, catalog items, and brand intelligence fed into AI POA generation.
Target Revenue Goal
Target Monthly Spend
Target Blended ROAS
Actual Sales to Date
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Ingested Catalog: Loading products...
Category & Positioning: D2C Ecommerce
Generating Monthly Execution Playbooks...
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No Plan of Action Generated Yet
Click below to generate a comprehensive 6-sheet Monthly Media Buyer Execution Plan for your selected brand(s) using AI.
Executive Brief & Monthly Focus
Strategic Milestones & Execution Deadlines
Monthly Key Performance Indicators
Assigned Team Roles
Product & Communication Matrix (1:1 Template Columns)
Product prioritization, audience pain points, claims, compliance safeguards, and communication angles.
| Product | Monthly Priority | Priority Reason | Primary Audience | Customer Pain Point & Barrier | Desired Action & Value Prop | Key Claims | Packaging Claims | Customer Questions & Objections | Primary Communication Angle | Content Focus | Offer / Product Format | Compliance Notes & Safeguards | Verification Status | Status |
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Competitor Audit & Testing Matrix (1:1 Template Columns)
Competitor offers, pack pricing, positioning gaps, landing page strength, and test angles.
| Competitor | Product / Category | Product Link | Pack Price | Unit Price | Current Offer | Positioning / Main Message | Key Creative Angle | Landing Page Strength | Customer Concern Targeted | What We Can Test |
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Website Changes & CRO Backlog (1:1 Template Columns)
Page reference, UX problems, supporting data, required changes, deadlines, completion links, and status.
| Page / Area | Page URL / Ref | Current Problem | Supporting Data / Evidence | Required Change | KPI to Improve | Priority | Assigned To | Deadline | Completion Link | Result / Learning | Status |
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Ad Creative Production Queue (1:1 Template Columns)
Ad concepts, content styles, hooks, production quantities, delivered & live counts, ad links, and results.
| Product | Creative Angle | Content Style | Hook / Idea | Offer | Qty | Priority | Assigned To | Deadline | Delivered | Live Qty | Ad / File Link | Result | Next Action | Status |
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Retention & CRM Campaign Roadmap (1:1 Template Columns)
RFM segments, eligibility rules, exclusions, channels, offers, CTA links, frequency, and learnings.
| Campaign / Journey | Campaign Type | Date / Trigger | Shopify RFM Segment | Objective | Customer Segment | Eligibility Rules | Exclusions | Channel | Communication | Offer / Benefit | Content Idea | CTA / Link | Frequency / Seq | Primary KPI | Owner | Result / Learning | Status |
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Custom Brand Dropdown Options & Validation Rules
Create or edit dynamic lookup options for angles, content styles, audiences, team roles, and offer formats.
All changes saved
Monthly Strategy Briefing & Inputs
Customize your campaign goals, brand tone, focus products, problems & desired fixes before AI generation.
Admin Console
Manage platform settings and user access
Team Members
| Name | Role | Pages | Brands | Actions |
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Budget Months Data
Delete accidentally created months
| Brand | Month Label | Revenue Target | Actions |
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All Brands
Click a brand’s square to add or change its logo. Deleting a brand permanently removes all its budget data.
| Brand | Industry | Platform | Products | Channels | Actions |
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AI Configuration Hub
Choose your primary intelligence engine and define fallback parameters for real-time strategy generation.
A
Anthropic Claude
PRIMARY ENGINENot checked
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OpenAI ChatGPT
BACKUP ENGINENot checked
Intelligence Research APIs
Optional: Enhance deep crawl quality. All free tiers work. Leave blank to use free-only mode (Jina + Reddit + DuckDuckGo).
jina.ai — URL reader + web search. No key needed but key increases rate limits.
firecrawl.dev — Full JS-rendered website crawl. Best quality.
tavily.com — Deep research-grade web search. Much better than Google.
serpapi.com — YouTube, Amazon, Reddit, Google results at scale.
Google Integration Settings
Configure global OAuth Client credentials and AdWords developer tokens to sync Google Ads, GA4, and Search Console.
OAuth Authorization Status:
Unconfigured